Mondelez Launches first new snack brand in over a decade

1 commentlike it



Mondelēz International is responding to consumer demand for more wholesome savoury snack options with its first new snack brand in over a decade:

GOOD THiNS. The brand starts with real ingredients (like wheat, potato and rice), combines them with flavours (like garlic, spinach and sweet potato) and bakes each piece thin and crispy without any artificial flavours, colours, cholesterol, partially hydrogenated oils or high fructose corn syrup.

GOOD THiNS will be available in eight varieties at launch.

Marketing support will spread the news over the next few months.

With the help of agency partners, the brand will introduce three TV launch spots, digital advertising, in-store sampling, shopper marketing programs and consumer activations in select cities.

Source: CGT 


LEGO Group grew stunning 19% in 2015, delivering 34,2% Operating Margin

leave a commentlike it

Screen Shot 2016-03-01 at 12.30.40The CEO Jørgen Vig #Knudstorp of #LEGO Group announced the results of their annual results for 2015. The Danish toy manufacturer managed to create the LEGO play experience for around 100 million children globally.

2015 offered a DKK 35,8bn revenue, which in local currencies translates to a stunning 19% growth rate. CFO John Goodwin announced that all markets were growing in double digits. The Return on invested capital was 113,5%, which should please the family founders. 2016 onwards will offer even further investments, becoming a truly global organisation, reaching even more children according to CEO Jørgen Vig Knudstorp.

Source: Live streaming 


INSIGHTS! Consumer Goods – Challenges & Opportunities in 2016 and onwards.

leave a commentlike it

Consumer Goods – Challenges & Opportunities in 2016 and onwards

This is the first of 3 articles on my Thought Leadership 2016.

The article describes and elaborates on some of the major challenges and opportunities Consumer Goods companies are facing in 2016 and onwards. I would appreciate comments and feedback, as well as if you have seen other major trends or examples of the same.

Thank you and enjoy the reading!

Click for article


Tekhnosila acquires

leave a commentlike it

acquisitionTekhnosila, Russian multichannel consumer electronics and home appliances retailer, operating 85 offline outlets in 56 Russian cities as well as an online store, acquired a 100% stake in, an Ekaterinburg-based online consumer electronics store.

According to the company, the deal will allow Tekhnosila to jump-boost its share of internet sales as well as strengthen its position in Russia’s Urals and Siberian Federal Districts. Neither Tekhnosila nor has disclosed the value of the deal. Tekhnosila will keep the brand and gain access to its infrastructure.’s has a market share of more than 30% of the e-commerce market in the regions where it is present.
The retailer’s turnover was around RUB 3bn (€34m) in 2015. Its product range includes 86,000 SKUs. Maximum level of site traffic, recorded in 2015 was 16 million visitors. services more than 750 locations in the Urals and Siberia regions; it also has 40 collection points.

According to Tekhnosila CEO Ilya Timchenko, the company wants to expand its product range from 30,000 to 100,000 SKUs in 2016. The purchase of follows the company’s strategic goal in becoming one of the market leaders among the multi-channel retailers during the next three years, Mr Timchenko said.

Source: Retail Russia


New shopping centre proposed for centre of Kazan

leave a commentlike it

A 12-storey shopping complex, which would include a hotel and car park, could be built on Khadi Taktash Street in Kazan. The new project has been put forward by popular local artist Salavat Fatkhetdinov and would be developed by the affiliated “Salavat” cultural-entertainment centre.
Currently, the project awaits the approval of the governor of the Republic of Tatarstan, Rustam Minnikhanov, who personally supervises construction in the historic centre of the city.

Source: PMR