Mondelez Launches first new snack brand in over a decade



Mondelēz International is responding to consumer demand for more wholesome savoury snack options with its first new snack brand in over a decade:

GOOD THiNS. The brand starts with real ingredients (like wheat, potato and rice), combines them with flavours (like garlic, spinach and sweet potato) and bakes each piece thin and crispy without any artificial flavours, colours, cholesterol, partially hydrogenated oils or high fructose corn syrup.

GOOD THiNS will be available in eight varieties at launch.

Marketing support will spread the news over the next few months.

With the help of agency partners, the brand will introduce three TV launch spots, digital advertising, in-store sampling, shopper marketing programs and consumer activations in select cities.

Source: CGT 

One Response to Mondelez Launches first new snack brand in over a decade

  • April 5th, 2016 at 12:59 pm
    Tony Yu:

    Wish more new product extentions on GOOD THiNs will be launched for the global consumers in 2017.

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