IKEA 2013 catalogue in Augmented Reality
Ikea has added augmented reality to its 2013 catalogue with new features that let consumers access films, interactive experience and photo galleries with their smartphones.
Ikea has been putting out a catalogue since 1951. Since then, it has evolved from a print vehicle to (last year) an iPhone, iPad and Android app. Ikea hasn’t yet released an AR app for use with the upcoming catalogue, which goes out to some 211 million consumers worldwide. According to Creativity Online, one of the AR features will be “x-ray” vision that gives you a look inside the furniture.
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Ikea isn’t the first to employ AR for a catalogue — British retailer Tesco launched a catalog last year that let consumers access 3D images of more than 40 products via AR.